Manifesto.

1

Chaos. Progress.

We live in a complex environment characterized by a loss of absolute trust in the system, in the institutions, and in the media. The constant information and the availability bias make it increasingly complex to find the truth and identify progress and optimism in the great challenges we are facing.

The last 50 years show the greatest social progress achieved in the history of humanity. It is essential to listen to the scientific community and to analyse problems from a critical thinking, not just from intuition.

Despite this tremendous progress, there are still great social and environmental challenges in our planet. In order to solve these problems, we must first recognize and celebrate the progress achieved.

We exist because we firmly believe in progress.

2

Inconvenients. Problems.

Today entrepreneurs are funding companies to solve problems, large companies are improving their clients experience by solving their problems, and investors are placing their trust in financing companies and projects that solve problems.

Sometimes the constant use of words in different contexts causes them to end up losing their original meaning. The word "problem" is certainly an example of this. It is time to differentiate problems from inconvenients. The real problems we are facing are already identified globally through the 17 United Nations Sustainable Development Goals.

These are the problems that we must study, deep dive on, and fight for. These are problems that need to be addressed in a systemic way and that need global transformative solutions.

We exist to solve real systemic problems, not just inconveniences.

3

Altruism. Investment.

With the industrial revolution came great advances that changed the world forever giving rise to a multitude of companies, sectors, and industries that continue to evolve as technology advances.

Since this revolution, the role of companies revolved around the economic benefit while other agents such as NGOs, associations, foundations or the public sector itself were in charge of dealing with social and environmental problems.

Faced with this environment, companies created areas of corporate social responsibility and sustainability in order to increase their role in conserving our planet and society. These areas have been treated as cost and expense areas, providing little value to the company and far removed from the business model.

The time has come for us to change our perspective and to understand that it is possible to achieve economic growth and generate positive impact at the same time.

We see global problems as an investment and an opportunity, not as altruism.

4

Sustainability. Impact.

Sustainability is defined as meeting the needs of the present without compromising the ability of future generations to meet their own needs. Most private companies have this approach to sustainability, where long-term plans are designed to guarantee the future conservation of the company itself.

But only having a long-term sustainability strategy is not enough. The real challenge is to execute that sustainability strategy in the business model creating new products and services.

The problems we are facing require urgent solutions to generate a positive impact. It is time to be practical and executors, investing in projects and solutions that can be measured and that allow us to learn as these solutions are scaled. Strategy offers us a framework for thinking, but innovation and execution is what generates a real impact.

The real positive impact is generated by building products that transform the business model, not through plans or presentations.

We believe strategy is the means; creating impact products is the destination.

5

Avoiding harm. Creating solutions.

It is essential to differentiate between the causes, symptoms and consequences of a problem when creating products that generate positive impact.

There are many organizations that act under the philosophy of “being less bad”, creating products dedicated to risk management, damage reduction, and reducing negative impact. Products that ultimately do not solve the problem, but rather reduce many of its effects or consequences.

The challenges that we face require us to respond quickly, creating global and scalable solutions. The time to be “less bad” is over, it is time to regenerate and create solutions that directly contribute to solving social or environmental problems.

We create solutions to the problems; we are not satisfied with being responsible.

6

Technology as a problem-solver. Technology as an accelerator.

Since the creation of the internet and the digital revolution, technology has become one of the main engines of transformation in our planet.

Alongside this technological revolution, there has emerged a culture of "technological solutionism". This culture puts the power of technology above all else and gives it a fake sense of empowerment to supposedly solve any kind of problem. No matter what the cause of the problem is, there is a common belief that a pioneering technology will solve it.

This culture creates confusion. Treating technology as an end in itself rather than a means, can lead to forgetting the systemic and human aspect of the problem. It is important to always remember that technology is a tool that needs purpose to be really transformative.

We strive to stay focused on the problem, and to always be technology agnostic.

7

Business oriented. Mission oriented.

Consulting services emerged with a focus on customer problems, which led them to organize themselves in areas of expertise in the different economic sectors. Therefore, consulting firms incorporated experts in banking, energy, consumer goods, insurance… people who then became the leaders in each of the different service areas.

We put the planet at the core of our organization organizing ourselves by problems to be solved with experts leading these different missions.

The planet is our only client and we work with any type of organization interested in helping our client.

We are organized by missions and problems to be solved, not by industries.

8

Consultants. Corporate activism.

Since the birth of consulting, people from different backgrounds were attracted to this industry, working to transform and improve the business model and operations of private companies across different sectors.

Other people wanted to use their talent to study and solve global problems and to create a positive impact on the world. The main alternatives for them were to work from an NGOs, association, acadamia, university, science institution or the public sector.

While in the business world it is common to identify homogeneous talent, when solving global problems other types of profiles are needed. We are committed to diverse teams with people who come from different disciplines.

We believe in the private sector as the key agent for change for their capacity of innovating and scaling rapid solutions.

We are a team of corporate activists, putting knowledge at the core of the private sector to solve global problems.

9

Human centered. Planet centered.

Design studios and innovation firms are being founded every day. Design thinking, Service design, user-centered design, innovation workshops and even future design are just some of the buzzwords that everyone is using to innovate working across different sectors.

Using these techniques based on co-creation and user research have created a lot of value in designing new products, but it is not enough. The human-centered approach measured a product success based mostly in two variables: desirability for the user and viability for the company.

We believe that people don’t always know what they want, and at some time, this could limit innovation and new ideas. What is even more important is that, user decisions and desires could go against the health of our planet or social progress.

Solving global problems requires research, expertise and knowledge. It forces us to recognize our ignorance and to design from a system perspective where we consider all the interdependencies between different agents.

We conceptualize products with a planet-centered approach, considering the triple balance between people, planet and profit.

10

Consumers. Citizens.

In our economic system, companies and people interact through the consumption and purchase of products and services.

This is even more clear when we realize that companies commonly refer to people as “consumers”. Language and words take an important role at this point because we are assuming that the role of people is to consume, and that this is the only relationship with corporations.

We prefer to talk about citizens, not consumers. The role of the people with the economic system is not only to consume, but also to act as a citizen that considers responsibility and sustainability in their relationship with companies. The word citizen has a much greater role, it reflects the responsibility of society to be an agent for change.

Many of the challenges we are facing depend on the behaviour of many citizens. We have an important role to educate, raise awareness and give the people the ability to choose with transparency and truth.

We treat people as citizens, not only as consumers.

Clear principles to focus on.

Our Manifesto.

Clear principles to focus on.

Our Manifesto.

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